No More Misunderstanding
A Winning Combination
March 29, 2023
How effectively improve your marketing and sales communication - NO MORE MISUNDERSTANDING!
Have you ever wondered why we often change our minds or have trouble making decisions? It turns out that there is not a single coherent "self" in our minds that control our behavior. Instead, the mind consists of many "apps" that work simultaneously and have different priorities.
In the world of digital content for marketing, and sales, effective communication is key to success. However, this is not always an easy task, especially when considering the complexity of the human mind. It's important to understand that our signals can be interpreted differently by the minds of our conversation partners, which can lead to conflicts and misunderstandings.
Real-life example. Conversation between husband and wife.
Lisa: "I heard that the new restaurant in town has amazing steaks."
David: "Are you trying to say that my steaks aren't good enough?"
Lisa: "Oh no, honey, I just thought it would be nice to try something new!"
David: "So my cooking isn't exciting enough, then!"
Lisa: "Calm down, it's just a suggestion; your steaks will always be my favorite!"
Lisa sent a message to David's brain intended for the "try something new" app, but it reached the "my skills" app instead.
In digital content production for marketing and sales, it's crucial to communicate with customers who have different backgrounds, experiences, and expectations. To convince them of our offer, we need to understand how various "apps" in their minds interpret our messages. That's why it's important to always strive for clear, empathetic, and convincing communication that is very unambiguous. Don't let your customer think.
Imagine this:
When you address a package to a recipient, do you just write their name, surname, and city? Or do you address it precisely with the street name, building number, apartment number, postal code, and add the recipient's phone number, just to be sure?
In practice, this means that it's worthwhile to tailor and specify our messages to different target groups, analyze their reactions, and be open to their suggestions. Maybe our advertising slogan perfectly captures the essence of the product, but some customers may interpret it as an attempt at sales manipulation. In such cases, it's necessary to rethink the strategy and adjust the message to avoid misunderstandings and build trust.
Understanding the complexity of the mind can help us better adapt our digital content communication in marketing and sales. Realizing that different "apps" in the minds of our conversation partners may interpret our messages differently allows for more effective relationship building with customers and achieving professional success.
I appreciate your time and attention throughout the article. Let's embrace this knowledge and conquer the future of marketing together.
Wojciech Chylinski, CEO of CGFolks.com
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