POWERFUL MASCOTS BRANDING
It is a well known fact that everyone possesses a strong emotional element in their decisions. It actually depends upon the number of times that you choose one company over another. You can simply stack the deck in your favor with the help of a likable, friendly face on your business.
If you are not aware, then we would like to bring this to your knowledge that a brand mascot can actually help you in building new relationships. We all know that the customer relationship management systems as well as social media have gained a huge popularity in the present times and it is extremely important for you to possess a powerful relationship building tool.
There should be something irresistible about the copy that appears on the cartoon bubble. In most of the cases, you can consider reading rather than making a big headline. It is just because someone likes to speak to you rather than reading a copy. If it is easy for you to ignore a copy, then it is very hard for you to ignore someone who is speaking to you.
BE LIKED AND KEEP AN EYE CONTACT
There are a lot of people who prefer to do business with different people or companies which they like. It is a simple process but it is extremely effective. If you are having a good brand mascot, then it is like having the most popular kid in your high school as a friend. Getting linked with brand mascot is a simple association and it can also prove out to be a powerful marketing tool for you.
If you have ever faced the situations where you feel like someone is staring at you. Actually it is the human nature and all of us have ability to sense whether someone is looking at us or not. The continuous watch of someone over us draws our attention and this is one of the major reasons that makes brand mascot so much effective. It is very easy for all of us to ignore a sign, a packaging label or an advertisement but when someone starts staring at us, then it is hard for us to ignore. It often happens that any individual continuously stares at us and when we look to them, they simply pass a friendly smile which actually triggers our natural response. It automatically brings a friendly smile to our face also. Well, we would like to tell you that its human nature to look into our eyes and its human nature to smile back at a smile.